Evaluation

Overall, I really enjoyed this brief. The most fun part was creating the ticket designs and the stickers; creating the ticket designs were extremely successful l as mine and Brylles working styles and aesthetics linked well together. My designs were most illustrative and loose, where as her designs were more crisp and clean; once the two aesthetics were put together, we achieved a design that was both playful and expressive as well as professional and structured at the same time. At the start of the brief, as a group we decided that the film festival branding should be split into two styles; the personality and the aesthetic. The personality to be quirky, fun and energetic and the aesthetic to be minimal and sleek, this was represented well through the ticket designs as well as the designs created by the rest of the group.

I felt that as a group, most of us all had equal roles throughout the project which helped to give the branding a healthy structure as well as managing our time well. We each had tasks to do either individually or in two’s; ticket designers, popcorn designer, screen printers, each creating logo designs, design board creator etc. I felt that we all came up with some great ideas to start off with which helped us narrow our ideas down to a few to actually develop. We also created rules to use throughout the branding designs in order to link each element together; the colour scheme of red, yellow and orange, the main shapes being a square and a circle and sticking to the typeface Futura. However, there were a couple of group members that did not contribute as much as the rest of us, in terms of attendance and compromise. I felt that it was hard to explain ideas to the members that weren’t present as often as the rest of us, this meant that they weren’t up to date with what we were designing as well as not being able to comprise with our ideas, causing disagreements. Furthermore, three of the group members were not present during the presentation day either which made the presentation process harder as the people that were present had to talk about the elements that they hadn’t designed.

Also, I found the interview with From Form extremely useful and helpful. It allowed me to see how you would go about contacting designers in the real world, as well as hugely being a huge inspiration to me. It was great practice for future interviews and discussions with other designers.

In conclusion, I feel that the designs we created for the branding of the Overlay Film Festival worked extremely well, aesthetically and in terms of concept and development. Our designs all linked together well and communicated the Festival in a fun and vibrant way; perfect for the target audience of young students. However, we could have had a better outcome if our group was stronger in terms of attendance and listening to each others ideas more, also I think that the end presentation did not show the designs in the best light; the final designs could have been shown on a larger scale compared to the images of the development work, also we could of stuck to a simple grid system throughout the presentation instead of overcrowding the slides .