The Other Side Of Hope Poster Ideas

We have been set the task in our group to design a poster based on our recommended film by From Form (The Other Side Of Hope). The poster has to be based on the film but inspired by the work of From Form; working in similar ways to them in terms of 3D and 2D, layout, colour, scale etc. However, we cannot use imagery found from the internet, the designs/imagery have to be new and original.

Each person in our group is to design a poster, we will then vote on which poster is best which we will screen print A2 using 2 or more appropriate colours. Today I have started to experiment with ideas for the poster.

The ideas that I have focused on when designing my initial ideas were Khaleds journey from Syria to Finland (using the Finland and Syria map as well as things associated with them the two places in the film), the idea of the dog; the only happy thing in the film which suggests hope and the idea of 3D work inspired by From Form.

 

  

This idea takes its references from the idea of Khaleds journey from Syria to Finland; Finland is represented by the dog; one of the only positive moments in the movie, hope. Syria is represented by its map. I created these illustrations using collage which links to the work of From Form in terms of the handmade aesthetic that runs throughout their set designs. The journey illustrations consist of 6 steps; however I have experimented with narrowing it down to 4 or the 2 start and finish pieces. I think this idea works well as an experiment, however it does not communicate From Forms aesthetic enough. The typefaces on Photoshop were a little bit too regular and neat which is why I have chosen to use handwritten text instead.

 

This idea takes its references from the idea of the dog in Finland. I chose to keep the dog as the main piece of imagery as it symbolises positivity which is something that the film lacks in; showing it in a happy light. The idea of making the dog 3D using origami comes from From Form; they hand make all of their elements for their set designs. I was particularly inspired by the set design they did for 3LAB when exploring origami. 

 

I felt that the idea of the Origami dog worked best, I discussed this idea with Penny and received feedback on how to improve it. The main feedback that I received was to photograph the dog better to create harsher shadows and highlights (creating a light box), to play around with colour and to experiment with the composition of the type. The colour inspiration came from the colours often used in the work of From Form; bright and bold, in particular; the way they used one solid bold colour for the series of images they created for 'The Financial Agenda'.