Additionally, Arooj (one of the two managers of Season Yorkshire) has a background in photography which means that I could possibly have the opportunity to collaborate with her in the future which would be great.
The first messages:
In the email that Arooj sent, she provided me with some examples and inspiration of how she'd like it to look and things to possibly consider. She also sent me through their current branding and current competition for spice kits.
Current branding:
 |
| Current Logo |
Inspiration:
Competition:
When discussing with her further about what she'd like in the logo, in terms of things to incorporate, aesthetic, sizing and text:
- Play around with the sizing of the 'Yorkshire' in 'Season Yorkshire'.
- I also mentioned that I thought the current colour palette worked well as it is similar colours to the actual spices and whether she'd like me to use colour within the logo or keep it monochrome- she mentioned to play around with whatever I feel looks appropriate which was great.
- She mentioned that she wants a hint of Pakistani/Middle eastern culture within the logo somewhere, as that is where the spice recipes and cook book are based on, but an overall modern aesthetic.
- The inspiration she sent focus on Sans Serif typefaces- which is appropriate as it is current and modern.
Arooj also sent me through a print that she had created herself which she would like incorporated into the logo somewhere:
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