At the placement my main role is to work on the social collateral for each months products, beauty boxes and promotions as well as design for marketing emails and additional socials. Over the past month I have created work that will go out for July (this month), August, September and October. This includes designing sneak peek videos and social graphics, email designs for sneak peek, last chance to subscribe, competitions, social material for last chance to subscribe, after effects videos for each months offers, past beauty box offers, competition material, Instagram highlights and more.
The first two weeks of my placement I was a lot more intimidated when working on specific design collateral, but as the weeks has progressed I have become a lot more confident when designing and experimenting. Also, a lot of the same templates and aesthetics are used for each months collateral so that Cohorted can maintain a consistent aesthetic throughout their branding.
What I have learnt/gained so far:
- Working on a lot of animation, gif and video designs for the Cohorted socials (Instagram, Twitter) and the Cohorted website has been great as this area of design has always been a weak point for me as it has always intimidated me. Being able to create videos and gifs has pushed me out of my comfort zone and I am a lot more confident in this area of design now.
- Using different graphics and templates for different offers and promotions has helped me gain more understanding of what the consumer is looking for and what is appropriate to certain target audiences.
- I am a lot more confident using After Effects now as well which is great as the programme is better than Photoshop for example for creating videos that are seamless with more complex effects and transitions. I will definitely be using After Effects more in third year as something animated and interactive is a lot more exciting than flat Graphics. Motion Graphics has also always intrigued me.
- The importance of collaborating with the marketing and social team within the company when creating work. Collaboration plays a huge part in my placement and is also something that I value and think is important in general for successful design.
- I've learnt that work needs a lot of tweaking and adjusting before finalising it to be scheduled to get submitted. Creating work months in advance is useful as there is a lot that needs to be designed each month and so that as a team we can meet deadlines without stress.
- How to use the programme 'MailChimp' MailChimp is a programme which allows you to design email templates which include flat graphics, links/working buttons and moving gifs. Each monthly collateral has a selection of email that get sent out to Cohorted subscribers, the same templates are often used every month with the graphics and content changed according to the specific beauty box/offers.
Furthermore, I'm not allowed to post work that hasn't yet been scheduled and submitted for company privacy agreement reasons but I am allowed to post work that has been used.
A selection of the work that I have created for July that has been scheduled and used:
- July Beauty Box Curation Instagram highlight (consists of a start graphic, a graphic of each product in the beauty box, followed by an end page)
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| Start Graphic |
Two of the product graphics that I created (out of the 11 products)
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| End Graphic |
- Cohorted x Adexe giveaway graphics:
Video shown working:
Midway progress of these graphics (social graphics and gifs):
- BDK Parfums competition graphics:
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| Footer Tile |
- July email designs- preview screenshots for mobile and desktop versions:
Cohorted x Adexe competition:
Review and win:
Midway progress:
- Graphics for July's Beauty Box used on the webpage when purchasing the box:
Graphics for viewing each product on the website (4/11):
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