Tuesday 20 November 2018

Creative Report Considerations


Today in PPP, Alec talked us through things to consider thoroughly when going about contacting our chosen design practitioners/studios:
  • Research is the key to a good interview, it'll also make you aware of how accessible (or not) your subject is.
  • Get in contact soon to ensure that I have time to wait for them to respond- draft an email tonight!
  • Check out any social feeds to tip you off on their working habits, this will give inspiration for what to ask as well
  • If you understand your subject, you'll be able to write great questions for them
  • You only get ONE change to make a good first impression, really think carefully and proof read my email!
  • Look at the different platforms that they use, try and find the best one to use that will get a reaction from them- theres usually one that they engage with in an unfiltered manner
  • Reach out in a manner thats consistent with their tone of voice
  • Face to face is ideal...and ASAP. Hunt them down if you need to
  • Keep an open mind, be tactical 
  • Hunter.com; lets you find email addresses in seconds and connect with the people that matter for your business
  • BCC- blind carbon copy feature to be used when emailing if relevant
  • Email at 7am- most people are more likely to reply at this time, before everyone else is awake and bothering them. Use boomerang
  • Write the email on word or grammarly first- for spelling and grammar mistake checks
  • If theres a phone number provided- ring them!!!
  • End it with 'can we meet up, i'll buy you a coffee' or 'can we phone call/video chat'. Its better because its quicker, more fun and engaging. Record these interviews but always ask for permission to record the conversation first. Making notes or typing away is VERY off putting, the less interrupting the better
  • Make sure you've carefully prepared your questions, be adaptable but keep things on track if needs be
  • Always thank people for their time
  • Share the finished report with them
  • Be creative!!!
  • Maybe collaborate with a photography/illustration student for my content if relevant

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